Michael Ziviani was a co-presenter at The IPR Bridge Conference, Washington DC – April 2019 on findings to strategically support the Road to Success for CCOs.
Findings | When senior communications executives overcome perceived barriers and put in place effective communications research, measurement and evaluation programs, they not only execute demonstrably more successful communications campaigns, but they also achieve greater stature within their organizations and grow their communication functions accordingly.
We welcome thoughts on this international research paper published November 2018 “Insights from Industry Leaders: A Maturity Model“. It examines the characteristics, objectives and practices of 20 Chief Communication Officers (CCOs) around successful evaluation programs.
Our CEO Michael Ziviani was part of a team of 5 contributors made up from other IPR Measurement Commission members based out of the United States. He will be presenting in concert with Rebecca Swenson from University of Minnesota.