As part of our academic engagement over the last 3 years, Michael Ziviani once again shared his outlook with UTS – University of Technology Sydney Marketing Masters students in April 2020. Michael outlines the future of Marketing and Communications in this comprehensive 50 minute video. He shares a systematic approach to strategy for success in […]
Michael Ziviani was a co-presenter at The IPR Bridge Conference, Washington DC – April 2019 on findings to strategically support the Road to Success for CCOs. Findings | When senior communications executives overcome perceived barriers and put in place effective communications research, measurement and evaluation programs, they not only execute demonstrably more successful communications campaigns, but […]
Corporate Reputation and Trust. Proving the value of reputation and trust to senior leadership teams and boards should be par for the course. But news headlines of crises continue to reveal a lack of preparedness and understanding of risk. A strategic approach to understanding and quantifying your communications is now a fundamental tenant of […]
The Institute for Public Relations holds an annual Measurement Summit in New Hampshire just prior to Fall and Katie Paine invited me along this year. The event attracts high calibre evaluation experts from all three side of the industry: client, agency and consultant measurement providers.
As PR professionals continue to cling to using AVE as an evaluation metric it makes me wonder do they protest too much? Is the evidence for an alternative really so weak? Well lets examine that.
In my last blog, we explored the philosophy and rationale behind getting an edge in 2013. This explained ‘the why’ and ‘the how’ analysis fits into the picture of successful competitive advantage.
The year has kicked off with the buzz of potential – growth potential and new value potential. Behind that excitement is deeper and smarter discussions around the use of analysis to unlock that potential Why care about analysis? Because, it’s official – analytics works! This fascinating study by US think-tank MIT has revealed that Hi-Performance companies are […]