Reputation in a Digital World

June 22, 2016

Curtin University, Australia created a MOOC so people could gain greater understanding around reputation which included monitoring and  measuring it.

Precise Value’s Michael Ziviani was invited by the facilitators to be a contributor. His presentation is available to all who sign up for the course. He discussed:

  • Why a good reputation is important – particularly in time of crisis
  • Monitoring reputation – with a focus online, how you do this and what you need to consider
  • Evaluation of a crisis – how do you use the data to determine how your reputation is affected and how to use the data for improvement
  • Best practice in reputation measurement – what models work best
  • The Barcelona Principles – what are they, involvement, why we need a global set of principles and why measurement is important.

https://www.edx.org/course/reputation-management-digital-world-curtinx-mkt2x-2

 

REPERTOIRE

  • Australian Drug Foundation
  • BankWest
  • Charter Hall
  • Coca-Cola Australia
  • Coles
  • Coliban Water
  • Crown Resorts
  • CUA
  • Eliminate Dengue
  • KPMG
  • lendlease
  • Lion Nathan
  • MasterCard
  • Microsoft
  • Nestle
  • Nokia
  • Open Universities Australia
  • PricewaterhouseCoopers
  • Royal Botanic Gardens Victoria
  • Samsung
  • Santos
  • St John of God Healthcare
  • Sony
  • The Smith Family
  • Toshiba
  • Vodafone
  • Woolworths
  • Workplace Gender Equality Agency
  • Xbox