Michael Ziviani

Michael Ziviani

Founder & CEO – Precise Value

Michael is the founder and CEO of Precise Value which he launched in 1999. The company today employs some 20 staff and contractors Australia wide. With over 25 years industry experience, Michael is responsible for driving client business growth by developing new go-to-market strategies, delivered through targeted market research, data analytics, performance evaluation, advanced customer modelling and their application to digital transformation.

Michael’s recent roles include, CEO and Board Advisor, Growth strategies for customer centricity transformations, data architecting, Value proposition design and world leading communications optimisation models for clients including KPMG, Vodafone, Crown and The Smith Family.

Prior to Precise Value, Michael was Market Research & Analytics Manager for Microsoft Australia for six years. In this role his responsibilities included, providing market research and strategic advice for over 50 projects for Microsoft and its customers and partners. Over this period Microsoft’s market share grew from 15% to 85%, a large part of which was attributed to audience segmentation designed by Michael.

Previously, Michael built his career successfully as a business analyst for OPSM, and as a research analyst for the Royal Commission into Building Productivity and at Hyundai Automotive.

Michael is an active international speaker at conferences and forums. In addition, he is often invited onto judging panels to evaluate marketing and communication awards.

Michael is an MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney. He has a Bachelor of Business (International Marketing) and a Diploma of Export Management, from the University of Technology, Sydney, Australia.

Speaker | Workshops

Michael regularly receives invitations to present throughout Australia and globally, including, USA, Sweden, Netherlands, India, Hong Kong and New Zealand.

Conference Speaking Highlights

2019 - april

The Bridge Conference, Washington DC, USA Mapping the Road to Maturity

2017 - October

IPR Measurement Summit, New Hampshire USA What Communications Could Be

2017 - February

AMSRS – Australian Market & Social Research Society, Sydney, Australia Market Research 2025 – The Year that Was

2016 -March

IPR Measurement Commission Standardisation Taskforce, Miami, USA Principles of Value Creation: Linking Communications to Value

2015 – September

AMEC International Summit, Stockholm, Sweden Winning the Game –From Local Silos to Global Integration

Attendee Comments

Like this a lot. Michael Ziviani's slightly different take on the framework" AMEC Summit (Association Measurement and Evaluation Commission) Elayne Phillips,
Prime Minister’s & Cabinet Office UK Government, UK
The morning of ‘Measurement’ has challenged and especially impressed with Michael Ziviani’s insights. Sean Williams,
Vice President & Lead on Internal Communications, True Digital Communications, USA
Finally, simplicity! Focus on volume, sentiment and reach in PR Measurement from Michael Ziviani. Caroline Hendra,
Senior Manager, Corporate Communications & Brand, Zurich, Australia

Workshop/Lecture Highlights

2019 – Full Year

University of Technology Sydney (UTS), Australia Analytics Lecturer for MBA Students in Business School

2018 - June

University of Technology Sydney (UTS), Australia Marketing Analytics Futures

2016 - April

Curtin University, Perth, Australia Open Online Course – MOOC Lecture Reputation Management in the Digital World

2016 - May

Public Relations Institute, New Zealand Show me the money – Proving how Communications Delivers Value

2015 - October

SCORE – School of Communications and Reputation, Mumbai, India Keynote - The Engage Series - Engaging Data Analytics

2015 – September

AMEC - Association Measurement and Evaluation Commission, APAC Webinar Hear the secrets of the smartest kids in the measurement class!

Attendee Comments

I had so many takeaways. I understood how to look at value creation with a completely different lens UTS MBA Lecture attendee, Goodman Fielder
Attended a great masterclass on PR evaluation and ROI today. Highly recommend Michael Ziviani from Precise Value. Absolute guru. Mike Scott,
Senior Manager External Communications, Woolworths, Australia
Great presentation by Michael Ziviani! Completely agree that marketers thinking like engineers in their approach, is the future UTS MBA Lecture attendee