Michael Ziviani Founder & CEO of Precise Value talks with Ita Buttrose for Qantas Inflight on organisations and community trust. Yes, organisations can still make a profit whilst doing good – just add a bit of strategy and proof. Ethical behaviour is paramount in today’s world. Organisations know they need to undertake environmental and community efforts and many do however what is the best initiative/ initiatives to undertake for your organisation? How can you keep it top of mind and on your balance sheet you need to have robust numbers around it.