Critical Thinking

Modelling Marketing & Communications to Multiply Effectiveness

by Precise Value team   Looking at this interview with Precise Value’s CEO Michael Ziviani published in December 2014, we see continued relevance for organisations today. Understanding that no communication works in isolation and the need for planning and strategy are still at the crux of what business should aspire to.   How Michael Ziviani […]

Reputation in a Digital World

By Precise Value team   Corporate Reputation and Trust. Proving the value of reputation and trust to senior leadership teams and boards should be par for the course. But news headlines of crises continue to reveal a lack of preparedness and understanding of risk. A strategic approach to understanding and quantifying your communications is now […]

From Communications to Business Success : US Summit finds shortcuts!

The Institute for Public Relations holds an annual Measurement Summit in New Hampshire just prior to Fall and Katie Paine invited me along this year. The event attracts high calibre evaluation experts from all three side of the industry: client, agency and consultant measurement providers.

AVE is NOT the value of Public Relations

As PR professionals continue to cling to using AVE as an evaluation metric it makes me wonder do they protest too much? Is the evidence for an alternative really so weak? Well lets examine that.

Get an Edge

In my last blog, we explored the philosophy and rationale behind getting an edge in 2013. This explained ‘the why’ and ‘the how’ analysis fits into the picture of successful competitive advantage.

Getting an Edge

The year has kicked off with the buzz of potential – growth potential and new value potential. Behind that excitement is deeper and smarter discussions around the use of analysis to unlock that potential Why care about analysis? Because, it’s official – analytics works! This fascinating study by US think-tank MIT has revealed that Hi-Performance companies are […]

Interview | Qantas Inflight with Ita Buttrose on Trust

Michael Ziviani Founder & CEO of Precise Value talks with Ita Buttrose for Qantas Inflight on organisations and community trust.  Yes, organisations can still make a profit whilst doing good – just add a bit of strategy and proof. Ethical behaviour is paramount in today’s world. Organisations know they need to undertake environmental and community […]


  • Australian Drug Foundation
  • BankWest
  • Charter Hall
  • Coca-Cola Australia
  • Coles
  • Coliban Water
  • Crown Resorts
  • CUA
  • Eliminate Dengue
  • KPMG
  • lendlease
  • Lion Nathan
  • MasterCard
  • Microsoft
  • Nestle
  • Nokia
  • Open Universities Australia
  • PricewaterhouseCoopers
  • Royal Botanic Gardens Victoria
  • Samsung
  • Santos
  • St John of God Healthcare
  • Sony
  • The Smith Family
  • Toshiba
  • Vodafone
  • Woolworths
  • Workplace Gender Equality Agency
  • Xbox