Michael Ziviani will be a co-presenter at The IPR Bridge Conference, Washington DC – April 2019 on findings to strategically support the Road to Success for CCOs. Findings | When senior communications executives overcome perceived barriers and put in place effective communications research, measurement and evaluation programs, they not only execute demonstrably more successful communications campaigns, […]
by Precise Value team Looking at this interview with Precise Value’s CEO Michael Ziviani published in December 2014, we see continued relevance for organisations today. Understanding that no communication works in isolation and the need for planning and strategy are still at the crux of what business should aspire to. How Michael Ziviani […]
By Precise Value team Corporate Reputation and Trust. Proving the value of reputation and trust to senior leadership teams and boards should be par for the course. But news headlines of crises continue to reveal a lack of preparedness and understanding of risk. A strategic approach to understanding and quantifying your communications is now […]
The Institute for Public Relations holds an annual Measurement Summit in New Hampshire just prior to Fall and Katie Paine invited me along this year. The event attracts high calibre evaluation experts from all three side of the industry: client, agency and consultant measurement providers.
As PR professionals continue to cling to using AVE as an evaluation metric it makes me wonder do they protest too much? Is the evidence for an alternative really so weak? Well lets examine that.
In my last blog, we explored the philosophy and rationale behind getting an edge in 2013. This explained ‘the why’ and ‘the how’ analysis fits into the picture of successful competitive advantage.
The year has kicked off with the buzz of potential – growth potential and new value potential. Behind that excitement is deeper and smarter discussions around the use of analysis to unlock that potential Why care about analysis? Because, it’s official – analytics works! This fascinating study by US think-tank MIT has revealed that Hi-Performance companies are […]
It is now 10 years since this interview was undertaken with Talking Business. What hasn’t changed is a strategic and well thought out path to measure Trust – have a listen! The critical need for clarity and strategy around organisational Trust is even more relevant today as stakeholders become more connected to multiple information feeds. Yes, organisations can still make a profit […]
Our CEO, Michael Ziviani was interviewed at the MOSS – Models of Success and Sustainability Conference in 2009 by EvoTV. He explains how the role of CSR and how the new measurement approaches can establish its business value. Good CSR strategy provides a societal context for the organisation that creates reputational uplift. This was further […]