About the Author
My professional background is market research and strategy with 20 years experience in helping marketing clients. More often than not, this involves uncovering and understanding new opportunities - a process requiring detailed understanding of how communications creates value for organisations. From this I realised more thinking needs to be shared around how that value creation process works.
About this Blog
This blog is aimed at helping organisations find new and meaningful value. Many of these ideas have been tried and tested, however few seem to have become systematic across the industry. With most major change comes opportunity - to review where we are at and create new and innovative practices. Surely there is no better time than now to seize the opportunity, to embrace new thinking and enjoy the positive change to follow. I hope you enjoy reading and welcome your comments.